by Hugh Gilliam, REALTOR
Atlanta Communities Real Estate Brokerage

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The Politically Incorrect Real Estate Agent Handbook

Peter F Porcelli Jr 


Peter was born at an early age and quickly became the eldest of four siblings. He spent the next twenty years learning to walk, talk, and sell stuff to adults. After a brief stop for college and keg parties, Peter fell in love with residential real estate sales and an intoxicating relationship ensued:  Agent > Broker > Instructor > Author. Known for its humor and newfangled style, his first book, The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor transforms a complex job into a series of simple steps.

From the onset, it’s obvious this real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks—presented as step-by-step recipes. And it has pictures. And it’s funny (or at least grin-worthy). In other words, it’s comprehensive and not boring.

On the back cover, the author offers readers a preemptive warning: “This book is not about politics nor does it promote being a jerk; however, victims, wimpy-minded, and lazy people will hate it.” On this, the author holds true to his word. Rich with detail and simple organization, each page offers insight and/or a plan of action, always delivered with an offbeat and un-flinching, tell-it-like-it-is style. Its combination of flow charts, how-to articles, and cautionary tales give it use as a field guide, a reference manual, and a base of knowledge. With abundant sparks of clarity, this handbook will hold any agent’s feet to the fire while simultaneously igniting newfound motivation. And its sharp humor will keep you coming back for more.

Real estate agent training aside, this book contains stunning photography (from 1900-1920), a refreshing use of typography (reminiscent of the same period), and an arousing mix of wit and wisdom. Because these traits make it so darn fun to look at, (if nothing else) The Politically Incorrect Real Estate Agent Handbook is destined to find acclaim on more than a few coffee tables.

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